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USPS chief Megan Brennan promotes convergence of postal and digital...
This past Monday, May 18, at the National Postal Forum, USPS CEO Megan Brennan highlighted the advantages of postal mail in an increasingly digital world and emphasized the USPS’ dedication to what...
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Incorporating direct mail into your marketing plan
June 29, 2015: Each day we read of marketing successes generated by the exclusive use of digital marketing channels, including SEO, social media, and paid online listings. And while there’s no doubt...
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Dimensional mail: the shape of things to come
July 5, 2015 What is Dimensional Mail? When people think of the term “mail,” they most often associate it with a letter, a postcard or some other rectilinear form of communication that gets delivered...
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We can’t call it junk mail anymore (direct mail strategies that work)
July 9, 2015: Decades ago, the arrival of mail at home was an exciting event. Receiving a letter from a family member or friend touched our hearts, and we’d be “over the moon” if we were lucky enough...
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The power of personalization
July 9, 2015: When you open your mailbox at home, which mail pieces do you choose to read? The ones that are the most colorful? Those that are personally addressed to you? Those that target your...
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“Digital first” shouldn’t mean “digital only”
July 14, 2015: There’s no question that the digital revolution is disrupting the traditional methods used by brand marketers to reach their audiences. To respond to these changes, many brands have...
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Making Direct Marketing work for your business
July 16, 2015: Marketers today use many forms of advertising to reach prospects. From billboards to television and radio placements, the list is essentially endless. However, as popular and effective...
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Using Direct Mail to drive traffic to your website
July 20, 2015: Direct mail — when used correctly — can be a very powerful tool for marketers. By focusing on a particular market segment, using a specific call-to-action, response is maximized in this...
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Tracking Direct Mail
July 24, 2015: Direct mail is an effective, efficient channel for reaching consumers and prospects. It’s relatively inexpensive, is capable of creating strong and positive relationships, and...
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Study: Direct Mail ads are better than digital ads for creating long-term...
July 27, 2015: Much of advertising is designed to create memories that are reactivated at the point of purchase. These memories — created by exposure to billboards, television, direct mail, magazines,...
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Pros and cons of digital printing
August 10, 2015: Digital printing has revolutionized the way businesses create their printed materials. It is fast, effective, and provides an alternative to the more traditional method of offset...
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Real Mail Notification coming to New York City
August 12, 2015: Since 2001, the USPS has been photographing and digitizing every mail piece of mail making its way across its vast processing infrastructure for law enforcement/anti-terrorism...
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Using Personalized URLs to boost direct mail response rates
August 19, 2014: Personalization the mail pieces in your direct mail campaign is one of the most important things you can do to improve performance. Personalization makes mail pieces more personal —...
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Getting prospects to open your envelope
August 26, 2015: When you reach into your mailbox and retrieve its contents, what’s the first thing that you do? If your answer is that you sort through the mail in order to choose which package or...
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Digital marketing is vital, but it’s not everything. Here’s why:
September 15, 2015: Marketing requires agencies and businesses to be aware of — and on top of — the latest trends. In recent years, digital strategy—whether its social media, content marketing, or...
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Back to School with Direct Mail
September 29, 2015: Direct mail is a familiar marketing channel choice for many schools looking to attract new students. From pamphlets to postcards to booklets touting the benefits of attending...
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USPS Releases Holiday Shipping Deadlines
October 13, 2015: It’s that time of year again — when the economy revs up and mail — both personal and commercial — begins to swell in the trucks and cargo bays. This past Monday, the United States...
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New Canadian Neuromarketing Study Validates Effectiveness of Direct Mail
October 27, 2015: Canada Post Corporation is the latest organization to field a neuromarketing study on the effectiveness of direct mail. The study, published on July 31, 2015, sought to verify the...
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Direct mail campaign tracking check-list
September 24, 2015: Direct Mail can be a successful tool for companies to get their messages into the hands of potential customers, but it can often be difficult to track and quantify results....
View ArticleDidit Agency Acquires ‘Print Digital Plus’ to Augment its Suite of Marketing...
Melville, NY & Ronkonkoma, NY – January 10, 2019 – Full-service marketing and communications agency, Didit, announces today that it has acquired the Ronkonkoma, New York-based marketing agency...
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